Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

By: Ewen, Stuart

Price: $12.50

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Book Condition: Used - Very Good



Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Title: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author Name: Ewen, Stuart

Categories: Sociology,

Edition: 25

Publisher: Basic Books: June 2001

ISBN Number: 0465021557

ISBN Number 13: 9780465021550

Binding: Trade Paperback

Book Condition: Used - Very Good

Seller ID: 60692